Method Recruiting
https://cdn.haleymarketing.com/templates/63209/logos/logo-squ.png
http://www.methodrecruiting.com
http://www.methodrecruiting.com
USD
225000
YEAR
true
Sr. Director of Growth Marketing
Posted: 08/13/2024
2024-08-13
2024-11-08
Job Number: 1549
Pay Rate: 225,000
Job Description
Our client is looking for a results-driven leader to drive brand growth and new customer acquisition through paid media channels. This individual will be responsible for developing vision, strategy, and executing performance-based growth marketing plans including oversight of a multi-million dollar paid media budget. This leader will implement and monitor measurement metrics and attribution modeling in partnership with the growth analytics team.
RESPONSIBILITIES
• Develop and drive innovative growth and paid media strategies to meet revenue and consumer targets, with a focus on sustainable, efficient growth. Oversee channel roadmap, optimization and expansion.
• Oversee SEM, SEO, Paid Social, Affiliate, CTV/OTT and all paid media investments for the brand. Scale and optimize investment, focusing on acquiring new customers while achieving efficiency (LTV/CAC and ROAS) goals.
• Build, monitor, and own paid media KPI reporting on actual, budgeted and forecasted spend and return projections on a weekly, monthly, quarterly and annual basis.
• Use paid investment measurement and analysis to inform decision-making and results. Utilize measurement and attribution modeling (MMM, MTA, UMM) to gain insights into effectiveness of digital marketing.
• Own brief and content development with creative team to optimize ad performance and drive brand image.
• Manage relationships with external agencies, creators and partners. Identify and build case for outside services as required to drive results and deliver to brand targets.
• Lead and develop a best in class, high-performing team of digital media marketers.
Establish goals for functional team and direct reports.
QUALIFICATIONS
• Oversee SEM, SEO, Paid Social, Affiliate, CTV/OTT and all paid media investments for the brand. Scale and optimize investment, focusing on acquiring new customers while achieving efficiency (LTV/CAC and ROAS) goals.
• Build, monitor, and own paid media KPI reporting on actual, budgeted and forecasted spend and return projections on a weekly, monthly, quarterly and annual basis.
• Use paid investment measurement and analysis to inform decision-making and results. Utilize measurement and attribution modeling (MMM, MTA, UMM) to gain insights into effectiveness of digital marketing.
• Own brief and content development with creative team to optimize ad performance and drive brand image.
• Manage relationships with external agencies, creators and partners. Identify and build case for outside services as required to drive results and deliver to brand targets.
• Lead and develop a best in class, high-performing team of digital media marketers.
Establish goals for functional team and direct reports.
QUALIFICATIONS
- 8-10+ years of experience leading paid digital media and/or growth/performance marketing.
- Deep understanding and proven track record of managing acquisition campaigns, strategies, and benchmarks.
- Advanced understanding of direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, TikTok and other platforms specific to customer acquisition.
- Growth mindset, with a bias toward change and comfortable operating in the grey.
- Highly collaborative and able to build cross functional partnerships with data, creative, brand and site merch teams.
- Digital marketing expert, specific to emerging consumer and media trends.
- Proactively engage with external partners and stay on the pulse of new trends and platforms to inform future engagement strategies
Meet Your Recruiter
Share This Job:
Related Jobs:
Login to save this search and get notified of similar positions.About Los Angeles, CA
Ready to take your career to new heights in sunny Los Angeles, California? Explore our enticing job opportunities in the City of Angels and beyond. From the glittering Hollywood sign and iconic Griffith Observatory to the vibrant arts scene, delectable cuisine, and endless outdoor adventures, LA offers a perfect blend of work and play. Immerse yourself in world-class museums like The Getty and LACMA, catch a show at the historic Pantages Theatre, or cheer on the Lakers at the Staples Center. Whether you're drawn to the beach vibes of Santa Monica or the hustle and bustle of Downtown LA, this dynamic region promises limitless growth opportunities and an unbeatable quality of life. Browse our job listings now and discover your next career adventure in Los Angeles!