Sr. Manager of Retention & Lifecycle
Posted: 06/30/2026
Job Number: 1935
Pay Rate: 140,000
Job Description
About the Company
Our client is a high-growth, AI-powered consumer technology company redefining the beauty and wellness industry through proprietary personalization technology. Leveraging data, machine learning, and innovative product development, the company has become one of the fastest-growing brands in its category and continues to scale rapidly.
They are seeking exceptional talent who thrives in a fast-paced, entrepreneurial environment and enjoys building alongside a high-performing team.
The Opportunity
Our client is seeking a Senior Manager, Retention & Lifecycle Marketing to own the strategy, execution, and performance of customer retention initiatives across Email, SMS, and lifecycle marketing.
This is a highly hands-on leadership role for someone who enjoys building long-term lifecycle strategy while remaining deeply involved in execution. You'll own everything from lifecycle planning and segmentation to automation, campaign execution, testing, analytics, and cross-functional collaboration.
The ideal candidate is both a strategic thinker and an operator—someone who thinks in cohorts, builds scalable automations, and is passionate about optimizing the customer journey.
Key Responsibilities
Required Qualifications
Preferred Qualifications
What You'll Receive
Our client is a high-growth, AI-powered consumer technology company redefining the beauty and wellness industry through proprietary personalization technology. Leveraging data, machine learning, and innovative product development, the company has become one of the fastest-growing brands in its category and continues to scale rapidly.
They are seeking exceptional talent who thrives in a fast-paced, entrepreneurial environment and enjoys building alongside a high-performing team.
The Opportunity
Our client is seeking a Senior Manager, Retention & Lifecycle Marketing to own the strategy, execution, and performance of customer retention initiatives across Email, SMS, and lifecycle marketing.
This is a highly hands-on leadership role for someone who enjoys building long-term lifecycle strategy while remaining deeply involved in execution. You'll own everything from lifecycle planning and segmentation to automation, campaign execution, testing, analytics, and cross-functional collaboration.
The ideal candidate is both a strategic thinker and an operator—someone who thinks in cohorts, builds scalable automations, and is passionate about optimizing the customer journey.
Key Responsibilities
- Own the end-to-end retention and lifecycle marketing strategy across Email and SMS
- Build, launch, and optimize automated customer journeys spanning acquisition, conversion, retention, and reactivation
- Manage the campaign calendar from planning and segmentation through QA, deployment, and post-campaign analysis
- Develop audience segmentation strategies, frequency governance, suppression logic, and re-engagement programs
- Lead the A/B testing roadmap across messaging, creative, audiences, timing, and channels
- Analyze customer cohorts and lifecycle performance to identify trends and optimization opportunities
- Monitor email deliverability and proactively resolve issues impacting inbox placement
- Partner closely with Engineering and Web teams on technical implementation and troubleshooting
- Provide creative direction on email and SMS campaigns, offering actionable feedback on design, messaging, and conversion optimization
- Collaborate cross-functionally with Product, Customer Experience, Creative, and International teams
Required Qualifications
- Deep hands-on experience with Klaviyo, including:
- Lifecycle Flows
- Campaign Management
- Advanced Segmentation
- Dynamic Content
- Deliverability
- Strong analytical skills with advanced Excel (pivot tables, cohort analysis, YoY reporting)
- Experience using SQL, Alteryx, or similar data tools for deeper analysis
- Comfortable reading HTML, QA'ing email templates, troubleshooting tracking issues, and collaborating with developers
- Proven experience developing lifecycle strategy while also executing campaigns independently
- Strong background designing and analyzing A/B tests
- Ability to provide thoughtful creative feedback that improves campaign performance
- Excellent project management and organizational skills with exceptional attention to detail
- Demonstrated experience leveraging AI tools to improve workflows, content creation, analysis, research, or automation
- Strong communication skills with the ability to influence cross-functional stakeholders
- Comfortable operating in a fast-paced, high-growth environment
Preferred Qualifications
- Experience in DTC ecommerce, preferably within beauty, wellness, fashion, or consumer products
- Strong understanding of email deliverability, including domain reputation, IP health, and inbox placement
- Previous experience managing or mentoring team members
What You'll Receive
- Opportunity to join a rapidly growing, technology-driven consumer brand
- High-impact role with significant ownership and visibility
- Competitive compensation and comprehensive benefits
- Unlimited PTO
- 401(k) with company match
- Employer-sponsored healthcare
- Paid disability leave
- Commuter benefits
- Visa sponsorship available (OPT, STEM OPT, and H-1B)
