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Social Media & Content Manager
Posted: 09/23/2025
Job Number: 1734
Pay Rate: 150,000
Job Description
Job Summary
We’re looking for a Social Media & Content Manager who is equal parts cultural translator, strategist, and builder. You’ll lead the charge in engaging and growing communities across social platforms — bringing a deep understanding of online subcultures, influencer content, and conversational dynamics on platforms like Reddit, TikTok, Instagram, LinkedIn, and beyond.
This is a highly cross-functional role, partnering with senior creative and marketing leadership to shape how the brand shows up authentically across channels.
Responsibilities
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Partner with creative and marketing leadership to develop and execute social/content strategy.
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Lead creative and cultural thinking that taps into subcultures, online communities, and influencer-driven content.
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Use LLMs and emerging AI tools to scale content ideas, testing, and community engagement while maintaining brand voice.
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Collaborate with cross-functional teams on SEO and AI-driven strategies, reporting on social influence.
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Build and manage a social media + yearly content calendar across platforms (evergreen and bespoke content).
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Develop KPIs, track performance, and translate results into actionable insights for leadership.
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Manage agency partners, freelancers, and creators — driving alignment, quality, and innovation.
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Work closely with product marketing, design, customer support, and growth teams to ensure content ladders into business objectives.
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Identify new growth opportunities in emerging platforms, influencer partnerships, and content formats.
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Moderate and monitor owned/agency channels and competitive activity, surfacing insights in real time.
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Ensure all social content reflects the company’s branding, positioning, and messaging.
Qualifications
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4–6 years of experience in social media, content, or community management.
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Minimum 3 years leading social for a brand or agency, including managing agencies and creators.
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Proven success growing communities, driving engagement, and building cultural relevance.
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Fluent in Reddit, TikTok, and other community-driven channels; strong understanding of creator economy and digital subcultures.
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Familiarity with leveraging AI/LLMs for content creation, testing, and optimization.
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Strong storytelling skills with the ability to adapt tone and format across audiences and channels.
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Proficiency in tools such as Sprout Social, Google Analytics, and CMS platforms.
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Experience overseeing freelancers, vendors, and agencies to deliver impactful creative.
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Excellent project management skills in fast-paced environments.
Preferred Qualifications
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Ability to produce and edit short-form video content.
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Experience with influencer partnerships and organic/paid amplification strategies.
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Familiarity with social listening, analytics platforms, and generative AI tools.
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Design, photography, or editing skills.
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Strong copywriting ability for social-first, native content.
What We Offer
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Competitive salary and performance bonus.
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401(k) with employer match.
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Comprehensive health insurance with minimal out-of-pocket expenses.
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Strong culture, rooted in autonomy, mastery, and purpose.
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Opportunity to work with and lead incredible talent on a highly recognizable brand.
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Build products that make a real difference in people’s lives.
Meet Your Recruiter
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