Senior Performance Marketing Manager (Paid Social)
Newport Newport, CA US
In the role of Facebook Media Buyer Team Lead, you will lead the charge in both hands-on media buying and managing a team dedicated to Facebook advertising. This position demands a dual focus: directly executing and optimizing high-performing Facebook campaigns, and guiding a team of media buyers towards our common goals of driving revenue and profits. This role is tailored for someone who excels in the practical aspects of media buying, analysis, optimization, and thrives in an environment that values innovation and fast-paced execution.
- Directly manage and execute media buying on Facebook, setting a high standard for performance and strategy.
- Develop a media strategy aligned with company revenue and profit goals.
- Manage the advertising budget, optimizing allocation for financial success.
- Drive revenue and profit through effective paid advertising strategies.
- Channel Management & Optimization:
- Assess and prioritize advertising channels based on ROI and audience engagement.
- Continuously analyze channel performance, reallocating investments for optimal results.
- Team Leadership & Development:
- Build and manage a proficient media buying team across various digital platforms.
- Set clear performance metrics, offering regular feedback and development opportunities.
- Performance Analysis & Market Insights:
- Utilize analytics tools for detailed performance tracking.
- Stay abreast of market trends, leveraging insights for strategic decision-making.
- Agency & Vendor Relations:
- Foster productive relationships with media vendors and advertising agencies.
- Negotiate contracts and establish KPIs that align with objectives.
- Collaboration & Affiliate Management:
- Collaborate with Creative and CRO teams to maximize campaign effectiveness.
- Oversee affiliate partnerships, ensuring alignment with advertising goals.
- Proven success in managing large-scale Facebook advertising campaigns
- Proven experience managing an annual margin budget of $6,000,000+
- Strong experience in hands-on Facebook media buying, along with managing and leading a team of media buyers.
- Experience managing remote and distributed teams, demonstrating effective virtual leadership skills.
- Demonstrated ability to manage large budgets and achieve financial targets.
- Strong analytical skills, coupled with effective leadership and communication abilities.