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Senior Performance Marketing Manager (Native)

Newport, CA

Posted: 02/02/2024 Job Number: 1445 Pay Rate: 150,000

Job Description

Senior Performance Marketing Manager (Native)

Role Overview:

As the Native Media Buyer Team Lead, you will spearhead our media buying team, focusing on driving revenue and profits through effective media strategies across various platforms. This position demands a dual focus: directly executing and optimizing high-performing Native campaigns, and guiding a team of media buyers towards our common goals of driving revenue and profits. This role is designed for a leader who excels in analyzing, optimizing, and enhancing advertising campaigns to maximize ROI, and who thrives in a fast-paced, innovative environment.

Key Responsibilities:
  • Media Strategy & Financial Oversight:
    • Develop a media strategy aligned with company revenue and profit goals.
    • Manage the advertising budget, optimizing allocation for financial success.
    • Drive revenue and profit through effective paid advertising strategies.
  • Channel Management & Optimization:
    • Assess and prioritize advertising channels based on ROI and audience engagement.
    • Continuously analyze channel performance, reallocating investments for optimal results.
  • Team Leadership & Development:
    • Build and manage a proficient media buying team across various digital platforms.
    • Set clear performance metrics, offering regular feedback and development opportunities.
  • Performance Analysis & Market Insights:
    • Utilize analytics tools for detailed performance tracking.
    • Stay abreast of market trends, leveraging insights for strategic decision-making.
  • Agency & Vendor Relations:
    • Foster productive relationships with media vendors and advertising agencies.
    • Negotiate contracts and establish KPIs that align with objectives.
  • Collaboration & Affiliate Management:
    • Collaborate with Creative and CRO teams to maximize campaign effectiveness.
    • Oversee affiliate partnerships, ensuring alignment with advertising goals.
  • Proven success in managing large-scale Native advertising campaigns on Taboola and Outbrain
  • Proven experience managing an annual margin budget of $6,000,000+
  • Proven experience in leading performance marketing media buying teams, with a focus on delivering results.
  • Experience managing remote and distributed teams, demonstrating effective virtual leadership skills.
  • Demonstrated ability to manage large budgets and achieve financial targets.
  • Strong analytical skills, coupled with effective leadership and communication abilities.

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