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Senior Copywriter - DTC Brand

los angeles, CA 90003

Posted: 03/02/2023 Industry: Other Area(s) Job Number: 1288 Pay Rate: 95,000

Job Description

Our client, a DTC brand is looking for a Sr. Copywriter to join their team hybrid in LA!
Job Description

The ideal candidate has experience in performance copy and content strategy at a DTC brand and thrives in a fast-paced and rapidly growing organization. 

 

Responsibilities
  • Collaborate with visionary founder to bring ambitious brand, story and mission to life
  • Help develop and implement brand voice and communication pillars
  • Develop and implement performance copy and editorial content across channels – site, CRM (email, SMS), paid and organic socials (META, TT) and partnerships (MUST)
  • Ideate, research, and execute on upcoming health, wellness, and beauty trends to concept monthly editorial calendars that position as the thought leader in these fields
  • Use top and bottom funnel metrics, from engagement to revenue, to drive measurable results for customer acquisition and brand affinity
  • Create persuasive and engaging copy for all channels including ecommerce, digital, social, product, packaging, product descriptions, naming and others, flexing across project types as needed
  • Work closely with channel leaders, creative, and product teams to develop umbrella messaging and copy for final deliverables across campaigns, landing pages, emails, digital banners, product pages, etc.
  • Brainstorm with creative teams and provide creative thought partnership with design to support, hone and elevate creative concepts
  • Present creative concepts and copy to business teams, and be able to speak to how your work executes on marketing objectives
  • Work with a strong collaborative approach that elicits feedback and successfully implements it into your copy throughout the development process
  • Ability to hit the ground running without requiring a lot to start but asking the right questions along the way to hone your copy
  • Reviews, proofreads, and edits drafts of communication pieces before final publishing, as needed

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