Method Recruiting
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http://www.methodrecruiting.com
http://www.methodrecruiting.com
USD
120000
YEAR
true
This role will own and scale paid social as a core performance channel for a high-growth, mission-driven digital marketplace operating in a sensitive, high-intent category. The Paid Social Marketing Manager will be responsible for hands-on execution, optimization, and experimentation across major social platforms, with a strong emphasis on performance, testing, and audience targeting.
This is a true performance role, not a brand-only or organic social position. The ideal candidate is deeply analytical, comfortable owning results, and energized by testing, learning, and scaling paid social programs in a fast-moving environment.
Hybrid in Madison, WI
Responsibilities
Requirements
Preferred Qualifications
Paid Social Marketing Manager - Brand
Job Description
This role will own and scale paid social as a core performance channel for a high-growth, mission-driven digital marketplace operating in a sensitive, high-intent category. The Paid Social Marketing Manager will be responsible for hands-on execution, optimization, and experimentation across major social platforms, with a strong emphasis on performance, testing, and audience targeting.
This is a true performance role, not a brand-only or organic social position. The ideal candidate is deeply analytical, comfortable owning results, and energized by testing, learning, and scaling paid social programs in a fast-moving environment.
Hybrid in Madison, WI
Responsibilities
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Own and manage paid social campaigns across platforms including Meta, TikTok, Reddit, Pinterest, X, and emerging channels
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Launch, optimize, and scale campaigns focused on driving qualified traffic and engagement
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Partner with content and design teams to produce and iterate on high-performing ad creative
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Collaborate with social leadership on creator partnerships and engagement strategies tied to paid campaigns
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Build and execute structured creative and audience testing plans
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Develop audience targeting strategies across multiple user segments
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Monitor daily and weekly performance metrics and identify opportunities for optimization
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Report on campaign performance, insights, and learnings in a clear, actionable way
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Collaborate cross-functionally with data, product, and analytics teams to improve performance and measurement
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Ensure paid social efforts align with broader acquisition and growth goals
Requirements
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5+ years of experience managing paid social campaigns in high-growth environments
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Proven ability to scale paid social programs and hit performance targets
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Deep hands-on experience with Meta and TikTok
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Strong understanding of performance marketing KPIs and optimization levers
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Experience managing creative strategy for paid social campaigns
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Highly analytical, data-driven approach to decision making
Preferred Qualifications
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Experience working in regulated or sensitive categories
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Comfort using analytics tools such as Amplitude, Heap, Looker, or similar platforms
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Ability to translate data into clear recommendations and next steps
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Bias toward action and comfort operating in fast-paced, cross-functional environments
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Familiarity with ad compliance requirements and platform policies
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Explore exciting job opportunities in and around Madison, Wisconsin! Nestled in the heart of the Dairy State, Madison offers a vibrant blend of bustling city life and picturesque natural beauty. Known for its rich history, diverse population, and renowned University of Wisconsin-Madison, this area boasts a thriving arts scene with gems like the Chazen Museum of Art and Overture Center for the Arts. Indulge in local delicacies like cheese curds and brats, catch a game cheering for the Badgers or the Mallards, and unwind in the stunning Olbrich Botanical Gardens or along the scenic shores of Lake Mendota. Join us in this dynamic community for unmatched career growth and a truly unique Midwestern experience! Start your job search today.