Sr. Paid Social Manager
Job Description
Senior Paid Social Advertising Manager
About the Opportunity
Our client is a rapidly growing consumer services company making a significant investment in performance marketing and customer acquisition.
They are seeking a Senior Paid Social Advertising Manager to build and lead their paid social advertising function. This is a highly visible role with substantial ownership, executive exposure, and the opportunity to create scalable growth systems from the ground up.
If you're a hands-on paid social expert who enjoys building, testing, optimizing, and scaling acquisition programs, this could be an excellent opportunity.
What You'll Do
- Own and manage paid social advertising campaigns across Meta, Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms
- Develop and execute customer acquisition strategies that drive measurable business growth
- Manage and optimize large-scale paid social budgets
- Build campaign structures, testing frameworks, reporting systems, and performance processes from the ground up
- Partner with creative teams to develop high-performing advertising concepts and messaging
- Analyze campaign performance and provide actionable recommendations
- Improve attribution, tracking, audience targeting, and conversion optimization initiatives
- Identify new growth opportunities and channels to support continued expansion
What Our Client Is Looking For
- Recent experience managing $1M+ in monthly paid social advertising spend
- Deep expertise with Meta Ads Manager
- Experience running campaigns across TikTok, YouTube, and other major paid social platforms
- Proven track record driving customer acquisition and performance marketing results
- Strong understanding of attribution, analytics, tracking, and conversion optimization
- Data-driven mindset with strong reporting and analytical capabilities
- Experience operating in fast-paced, performance-oriented environments
- Builder mentality and comfort creating systems, processes, and infrastructure from scratch
Preferred Backgrounds
- Direct response marketing
- Lead generation
- Automotive
- Insurance
- Financial services
- High-volume consumer acquisition businesses
Location
Preference for onsite candidates in Edison, NJ, though hybrid and remote candidates will be considered based on experience and qualifications.
Why This Role Stands Out
- Opportunity to build and own a critical acquisition channel
- Significant budget responsibility and autonomy
- Direct interaction with executive leadership
- Ability to make a measurable impact on company growth
- Fast-moving, entrepreneurial environment
- Rare opportunity to build a paid social program from the ground up rather than inherit an existing one
Qualified candidates who are passionate about performance marketing, growth, and customer acquisition are encouraged to apply.
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