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Media Supervisor (Facebook Ads)

Evanston, IL 60204

Posted: 11/26/2024 Job Number: 1599 Pay Rate: 85,000

Job Description

Job Summary

The Media Supervisor - Facebook Ads (Hybrid) is responsible for developing and managing a team comprised of junior-level staff who manage client programs and provide social media insights. The  Media Supervisor - Facebook Ads (Hybrid) fosters a cohesive work dynamic, creates open lines of communication among all team members and strives for process consistency throughout the team. This is a hands-on role where the Supervisor manages client accounts, interfaces with clients and coaches the team, but also is responsible for bringing innovation and process improvements forward to senior management.

Responsibilities
  • Drive traffic to our dealers’ websites through compelling paid social campaigns
  • Advise dealers on optimal paid social budget and strategy to convert shoppers to car buyers
  • Monitor KPIs of all paid social campaigns to ensure client objectives are met
  • Ensure all ads follow compliance regulations required by OEMs
  • Set the operational standards, and plan and manage work to achieve product quality and capacity requirements
  • Manage team to ensure clear and professional interdepartmental and client communication
  • Troubleshoot and intercede in client concerns including but not limited to performance, budgetary, and errors
  • Train and coach team regarding new features, tracking issues and how to best support the CST and Sales
  • Increase agency’s product and service value by employing campaign metric data to positively impact product performance and retention rates
  • Provide needs and gap analysis to training partners to ensure junior and senior team members have the tools required to achieve department goals and career advancement
  • Create and maintain a good working atmosphere and build team morale
  • Identify ways to optimize work processes and eliminate non-value add activities. Keep Standard Operating Procedures updated by partnering with Ad Ops group
  • Serve as internal subject matter experts in paid social media, sharing industry trends and new developments in technology
  • Support senior management through writing and presenting information as requested (National Sales Meeting, Weekly Sales Meeting, Bulletins, EMT, etc.)
  • Provide support to the Sales team with audits, strategies and budget recommendations for new client pursuits and current client reviews
  • Provide coaching/mentoring to the Paid Social team to ensure that the required level of performance is met and continually maintained
  • Ensure ads are compliant and maintain processes to ensure compliance guidelines are strictly followed
  • Ensure that all team members achieve their individual development needs
  • Lead teams to successful execution of departmental performance objectives
  • Conduct regular 1:1s, and annual performance discussion with direct reports to provide a structured and documented formal performance feedback as documented. Ensure individuals are fully aware of their developmental needs and strengths.
  • Recommend promotions, new hires and employee terminations as needed
  • Prioritize new feature development working with Ad Ops and Product Dev teams
  • Strategizes to improve departmental KPIs and problem solves to achieve desired results
  • Develops macro/micro strategic recommendations
  • Understanding competitive landscape across the market (Tier I, II, III); how customers generate revenue, client objectives
  • Supports Manager with budgeting, man loading, optimal team design and recruiting
  • Understanding Impact of staffing on department (budget, time to fill ratios, headcount)
  • Research and communicate industry trends with the team
  • Recognizes work of direct reports and gives company recognition to exemplary performers
  • Provides supervisory exposure to direct reports so that team members understand expectations and successful approach is modeled


Education Requirement
 
  • Bachelor’s degree in digital media, Communications, Business or other related major required

Required Skills
 
  • 4+ years’ experience required at a media or digital agency
  • Management or supervisory experience
  • 2-3 years of experience with critical platforms used within product department (Facebook Ads, and Google Analytics)
  • Proficiency in Microsoft Office tools (PowerPoint/Word/Excel)
  • Some familiarity with Facebook product feeds, Instagram, Pinterest and TikTok ad platforms.
  • Successful management of brand guidelines within social media platforms
  • Anticipates resource constraints and plans accordingly (cross training staff to cover vacations, informing management/ sales about plan)
  • Works well with supervisors of other departments and collaborates to remove roadblocks encountered by team members


Preferred Skills
 
  • Ad agency experience/Automotive Industry experience
  • Experience with local, multi-location businesses
The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.
Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

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About Evanston, IL

Ready to take the next step in your career? Explore our job opportunities in the vibrant Evanston, Illinois area! Located just north of Chicago, Evanston offers a perfect blend of urban convenience and suburban charm. Known for its tree-lined streets, beautiful beaches along Lake Michigan, and a thriving arts scene boasting renowned galleries like the Evanston Art Center and theaters like the historic Music Theater Works. Home to the prestigious Northwestern University, Evanston provides a mix of intellectual stimulation and recreational opportunities, such as the breathtaking views at the Baháʼí House of Worship and the chance to catch a game at Ryan Field, where the Wildcats play. Join us in this dynamic community and unlock a world of career growth and cultural delights!