Method Recruiting
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http://www.methodrecruiting.com
http://www.methodrecruiting.com
USD
130000
YEAR
true
Manager of Marketing, E-Commerce
Job Description
Manager of Marketing
Overview: Seeking a strategic and execution-driven Manager of Marketing to lead eCommerce marketing across website, Amazon, and other online channels, driving revenue, loyalty, and brand awareness through compelling brand storytelling and customer experiences.
Key Responsibilities:
Qualifications:
Overview: Seeking a strategic and execution-driven Manager of Marketing to lead eCommerce marketing across website, Amazon, and other online channels, driving revenue, loyalty, and brand awareness through compelling brand storytelling and customer experiences.
Key Responsibilities:
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Strategy & Planning: Develop multi-channel marketing strategies and manage seasonal/monthly calendars aligned with product launches and brand goals. Collaborate with Creative, Product, eComm, Amazon, and Analytics teams for seamless execution.
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Brand Leadership: Maintain consistent brand voice and visual identity across digital touchpoints. Innovate storytelling to emphasize foot health and product benefits.
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Email & Lifecycle Marketing: Oversee email strategy, segmentation, and lifecycle flows to boost retention and LTV with engaging content.
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Channel Oversight: Ensure brand consistency across website, Amazon, email, social, paid media, and affiliate channels. Align with Growth Marketing and Amazon teams on messaging and acquisition.
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Leadership: Mentor a growing marketing/creative team and collaborate with senior leadership to report performance and drive data-informed decisions.
Qualifications:
- 7+ years of experience in marketing with a focus on eCommerce and brand building, ideally in footwear, wellness, or consumer health.
- Demonstrated success building integrated marketing plans that drive traffic, conversion, and retention across digital channels.
- Strong brand instincts with the ability to balance creativity with data-driven decision making.
- Experience leading email marketing strategy and CRM/lifecycle campaigns.
- Ability to manage cross-functional collaboration and external agencies.
- Strong leadership skills with a passion for developing people and growing a brand with purpose.
- Excellent verbal and written communication skills.
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