Lead, Paid Search - Agency
Posted: 07/29/2026
Job Number: 1957
Pay Rate: 120,000
Job Description
Lead, Paid Search
What you’ll do:
- Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
- Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
- Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
- Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
- Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
- Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
- Be a storyteller: turning complex search strategies into compelling campaign recommendations
- Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
- Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing
- Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies
- Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations
- Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations
Who will love this role:
- Passion for the ever-changing media landscape and the new role paid search plays
- A data-driven decision-maker passionate about exceeding client expectations
- An entrepreneurial spirit who craves building, elevating and adapting process
- An appetite for leveraging AI and other technologies to improve workflows and strategy
- A people person that enjoys close relationships with your team, partners and clients
- A passion for vocalizing thought leadership and new ideas via presentations, blogs and other content distribution channels
- A problem solver with the ability to develop creative solutions
You should have:
- 5+ years of proven experience in developing paid search media plans, strategic presentations
- Experience contributing to new business pitches
- Ability to anticipate client requests, team and agency needs and provide proactive solutions
- Proficiency in research platforms, paid search platforms and analytics dashboards
- Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)
Perks and Benefits:
- Full medical, dental, and vision benefits as well as generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
