Method Recruiting
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http://www.methodrecruiting.com
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USD
225000
YEAR
true
Head of Web Revenue, Personalization & Digital Experience
Posted: 01/27/2026
2026-01-27
2026-03-17
Job Number: 1814
Pay Rate: 225,000
Job Description
We are seeking a senior, web-first commercial leader to own and grow revenue across our website, email, in-product, and lifecycle touchpoints. As Head of Web Revenue, Email, Personalization & Digital Experience, this role carries direct accountability for e-commerce conversion, cross-sell performance, and revenue outcomes across the digital surfaces that drive the majority of company revenue.
This role represents the evolution of a traditional Head of Web into a senior operator responsible for converting traffic into revenue through high-performing, trusted, and personalized digital experiences. Today’s customers expect fast, relevant, and context-aware journeys aligned to their goals and intent.
We are looking for a leader who can pragmatically apply data and behavioral signals to design and optimize adaptive experiences that improve conversion, cross-sell, and revenue growth. The focus is on outcomes: revenue growth, learning velocity, and sustained performance.
This is a hands-on, commercially accountable role designed for category leader, app-first fintech SaaS company. Success requires making fast decisions and building capability in-house. We are not looking for a consultant-led or process-heavy leader, but for a domain expert who owns results end-to-end and is comfortable being directly accountable for revenue who can make an
immediate impact.
Your mission is to continuously improve web, email, and in-product performance to drive conversion and revenue—while maintaining trust, clarity, and experience quality.
You will lead the development and execution of a comprehensive personalization and optimization strategy that enables these outcomes. Personalization, experimentation, and analytics are core enablers—but commercial impact is the mandate.
Core Focus Areas
Web & Email Revenue Ownership
Data-Informed Personalization & Decisioning
This role represents the evolution of a traditional Head of Web into a senior operator responsible for converting traffic into revenue through high-performing, trusted, and personalized digital experiences. Today’s customers expect fast, relevant, and context-aware journeys aligned to their goals and intent.
We are looking for a leader who can pragmatically apply data and behavioral signals to design and optimize adaptive experiences that improve conversion, cross-sell, and revenue growth. The focus is on outcomes: revenue growth, learning velocity, and sustained performance.
This is a hands-on, commercially accountable role designed for category leader, app-first fintech SaaS company. Success requires making fast decisions and building capability in-house. We are not looking for a consultant-led or process-heavy leader, but for a domain expert who owns results end-to-end and is comfortable being directly accountable for revenue who can make an
immediate impact.
Your mission is to continuously improve web, email, and in-product performance to drive conversion and revenue—while maintaining trust, clarity, and experience quality.
You will lead the development and execution of a comprehensive personalization and optimization strategy that enables these outcomes. Personalization, experimentation, and analytics are core enablers—but commercial impact is the mandate.
Core Focus Areas
Web & Email Revenue Ownership
- Own commercial performance across website, email, and in-product cross-sales, with direct accountability for conversion, revenue, and growth.
- Own conversion rate (CVR) performance across web, email, and in-product experiences.
- Define revenue targets, KPIs, and operating metrics
- Define and execute a web-first personalization and journey strategy that directly supports revenue growth.
- Ensure personalization and lifecycle efforts are tightly connected to web behavior, intent, and funnel progression.
- Prioritize initiatives based on revenue impact, learning velocity, and execution feasibility within a smaller organization.
Data-Informed Personalization & Decisioning
- Partner with analytics and data science teams to apply decisioning frameworks that improve targeting, relevance, and journey performance.
- Leverage predictive signals (e.g., intent, propensity, engagement patterns) to inform content, offers, and sequencing—without over-automation.
- Evaluate and adopt personalization and experimentation capabilities that measurably improve conversion, learning velocity, and execution speed.
- Apply AI- and rules-based approaches pragmatically and transparently, maintaining customer trust and experience quality.
- Lead a high-impact CRO and experimentation program focused on acquisition, activation, and cross-sell performance.
- Identify friction points, define hypotheses, and prioritize experiments that materially improve conversion and downstream revenue.
- Establish a fast, disciplined experimentation cadence appropriate for a lean, agile team.
- Ensure web and email platforms, tooling, and workflows support rapid iteration, personalization, and reliable measurement.
- Make pragmatic decisions about tooling and infrastructure that balance speed, performance, and maintainability.
- Ensure personalization and experimentation efforts do not compromise site performance, deliverability, or user trust.
- Own end-to-end experience coherence across the marketing website and email, ensuring journeys are consistent, intentional, and aligned to customer intent.
- Partner with design and engineering to implement modular, dynamic content frameworks that enable fast iteration without sacrificing performance or usability.
- Ensure journey orchestration supports coordinated experiences across web, email, and lifecycle touchpoints, with the website as the primary anchor.
- Hold the bar for platform readiness, ensuring systems meet performance, accessibility, privacy, and compliance standards.
- Own the measurement strategy across web, email, and in-product experiences, ensuring clear visibility into revenue drivers and conversion dynamics.
- Partner with analytics and data teams to ensure accurate, resilient tracking of meaningful engagement and revenue signals.
- Translate insights into clear actions that inform prioritization and improve performance.
- Act as the final decision-maker for web and email experience priorities, conversion optimization roadmap, and experimentation tradeoffs.
- Own prioritization across web revenue initiatives, balancing speed, learning, and impact within resource constraints.
- Be directly accountable for outcomes, not just recommendations.
- Act as a senior partner to marketing leadership, aligning priorities without heavy process.
- Establish clear ownership, decision rights, and operating rhythms suited to a smaller, agile organization.
- Communicate performance, risks, and tradeoffs clearly and proactively.
- Create an environment of trust, accountability, and shared ownership for outcomes.
- Measurable improvement in web and email conversion rates and revenue contribution.
- A faster, more predictable experimentation and optimization cadence with clear learning loops.
- Stronger alignment and execution velocity across marketing.
- Clear, trusted performance reporting on web and email that informs leadership decisions.
- A scalable operating model for personalization, CRO, and lifecycle execution that reduces dependency on external vendors.
- Proven experience owning web and/or email performance with direct accountability for revenue and conversion outcomes.
- Strong background in CRO, experimentation, personalization, and web analytics as revenue enablers.
- Comfort operating in smaller, fast-moving organizations with limited resources and high accountability.
- Hands-on operator with strong product, technical, and commercial judgment.
- Clear communicator who can align stakeholders without relying on heavy process or consultants.
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