Head of Customer Marketing (NYC or SF)
Job Description
Head of Customer Marketing
Location: 5 days/week on-site in New York City or San Francisco
Our client is a fast-growing B2B AI company transforming how leading organizations understand their customers. Backed by top-tier investors and already working with some of the world's most recognizable enterprise brands, the company has experienced significant growth and is now investing in the next evolution of its marketing organization.
They're looking for a Head of Customer Marketing to build their customer community and advocacy function from the ground up.
This is a true 0 to 1 opportunity for someone who knows how to turn enthusiastic customers into a thriving ecosystem. You'll create experiences and programs that customers genuinely want to be part of — bringing people together through community, events, peer learning, networking, advocacy, and storytelling.
This is a senior individual contributor role with significant ownership and the opportunity to shape what customer marketing looks like as the company scales.
What You'll Do
- Build and own the customer marketing and community strategy from 0-1.
- Develop distinct communities and experiences for multiple customer audiences, from researchers and technical practitioners to senior marketing leaders.
- Create programming that delivers real value to customers through executive gatherings, intimate events, peer learning, webinars, networking, and other community experiences.
- Build strong relationships with enterprise customers and identify enthusiastic advocates, speakers, storytellers, and champions.
- Develop a customer advocacy and reference program that connects the right customers with the right sales opportunities.
- Partner closely with Sales, Customer Success, Marketing, and Events to turn customer enthusiasm into deeper engagement and measurable business impact.
- Experiment quickly, measure engagement, and scale the programs that resonate most.
What Our Client is Looking For
- Experience across B2B SaaS customer marketing, customer advocacy, community, customer programs, or a closely related function.
- A track record of building something from the ground up — ideally a customer community, advocacy program, executive community, reference program, or customer experience initiative.
- Evidence that you've created communities or programs that people actively wanted to participate in, rather than simply maintaining an existing channel or membership base.
- Experience working directly with enterprise customers and senior stakeholders.
- A strong understanding of how customer advocacy and community can support trust, retention, expansion, pipeline, and enterprise sales.
- The ability to create polished, high-quality experiences for sophisticated audiences while remaining hands-on enough to execute the details yourself.
- A proactive, high-energy approach and comfort operating without an established playbook.
- Strong relationship-building, communication, and organizational skills.
Why Join?
- Build the function: Customer marketing is a new investment, giving you the opportunity to define the strategy, programs, and customer experience from the beginning.
- Start with an exceptional customer base: The company already works with major global enterprises and has a strong base of customers who are enthusiastic about the product.
- Join at a high-growth stage: The business has grown rapidly since launch, completed millions of AI-powered customer conversations, and raised significant funding from leading technology investors.
- Own meaningful work: This is a high-autonomy role where you'll move between strategy and execution and have a direct impact on both the customer experience and the company's growth.
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