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Growth Marketing Manager - Brand
Job Description
Our client is looking for a 4-5+ YOE Growth Marketing Manager with Google/Meta to help scale their growing wellness brand...
Position Overview
We are looking for an extremely talented, execution-driven Growth Marketing Manager to own the day-to-day engine of our paid acquisition across Meta and Google. This is the growth seat at the center of our machine: you turn world-class creative into profitable new customers at scale, and you own the numbers that prove it.
This is a Meta-led role. The majority of our paid acquisition spend runs through Meta, where the winning lever is the volume and quality of video creative — and your job is to execute against that relentlessly: launching new concepts fast, pacing budgets with discipline, reading fatigue curves, scaling winners, and retiring losers before they cost us.
You will also own Google end-to-end — Search, Shopping, and Performance Max — keeping feed hygiene, asset groups, and bidding tight as a demand-capture channel.
You report to the Associate Director of Growth and work in close daily rhythm with our Creative Strategy leads, who own creative performance intelligence and creative production respectively. They direct what gets built and which levers to pull; you own flawless execution in-platform and the spend discipline that hits our customer-acquisition and efficiency targets. This is the role for someone who lives in the ad accounts, thinks in CAC and ROAS, and takes pride in being the most reliable operator in the room.
Responsibilities
Meta — Primary Channel
Google — Owned Channel
Cross-Channel Growth & Insight
Requirements
Featured benefits
Vision insurance, Medical insurance, Dental insurance, 401(k), Medical insurance, Vision insurance, Dental insurance, 401(k), Medical insurance, Vision insurance, Dental insurance, 401(k)
Position Overview
We are looking for an extremely talented, execution-driven Growth Marketing Manager to own the day-to-day engine of our paid acquisition across Meta and Google. This is the growth seat at the center of our machine: you turn world-class creative into profitable new customers at scale, and you own the numbers that prove it.
This is a Meta-led role. The majority of our paid acquisition spend runs through Meta, where the winning lever is the volume and quality of video creative — and your job is to execute against that relentlessly: launching new concepts fast, pacing budgets with discipline, reading fatigue curves, scaling winners, and retiring losers before they cost us.
You will also own Google end-to-end — Search, Shopping, and Performance Max — keeping feed hygiene, asset groups, and bidding tight as a demand-capture channel.
You report to the Associate Director of Growth and work in close daily rhythm with our Creative Strategy leads, who own creative performance intelligence and creative production respectively. They direct what gets built and which levers to pull; you own flawless execution in-platform and the spend discipline that hits our customer-acquisition and efficiency targets. This is the role for someone who lives in the ad accounts, thinks in CAC and ROAS, and takes pride in being the most reliable operator in the room.
Responsibilities
Meta — Primary Channel
- Own hands-on management of paid acquisition campaigns on Meta — campaign builds, budget pacing, bid strategy, audience structure, and daily optimization — to drive profitable customer growth at scale.
- Run a high-velocity creative testing engine: launch new concepts as they are produced, structure clean tests, read results, scale winners aggressively, and retire fatigued creative before it drags efficiency.
- Manage daily and weekly spend pacing against customer-acquisition and efficiency targets — flag risks early, and deliver zero surprise overruns.
- Translate creative-performance direction into in-platform execution, working in tight daily rhythm with the Paid Creative and Creative Strategy leads.
Google — Owned Channel
- Own Google end-to-end: Search, Shopping, and Performance Max — campaign structure, bidding, and budget management as a disciplined demand-capture channel.
- Maintain Merchant Center and Shopping feed hygiene, build and optimize PMax asset groups, and enforce rigorous negative-keyword and search-term discipline.
Cross-Channel Growth & Insight
- Combine creative and media strategy to target and build a robust cohort of customers across the full conversion funnel.
- Generate and communicate data-driven insights and actionable next steps that guide creative production and budget allocation.
- Partner on landing-page optimization — set up tests, read results, and implement learnings with cross-functional teams.
- Help manage attribution and measurement tools to improve rigor and optimize performance across channels.
- Continuously research and implement new growth and performance-creative tactics — stay at the forefront of paid acquisition.
Requirements
- 5+ years hands-on experience managing and scaling Meta budgets for a DTC eCommerce brand, with a track record of profitable customer acquisition at meaningful spend.
- Demonstrated competence managing Google paid media — Search, Shopping, and Performance Max — including Merchant Center feed management and PMax asset-group structure. (Meta is the priority; Google is a required competence.)
- Deep fluency in creative testing methodology — structuring tests, reading fatigue curves and format-level performance, and distinguishing signal from noise under volume.
- Strong command of budget pacing and acquisition-efficiency discipline (CAC / ROAS), with the judgment to scale winners and cut losers decisively.
- Experience with A/B testing, attribution models, and sophisticated measurement techniques.
- Strong analytical skills — able to analyze raw data, draw conclusions, and develop actionable recommendations.
- Proficient writing skills with a genuine passion for great ad copy and ad creative.
- Strong communicator who collaborates effectively with performance-creative and cross-functional partners.
- Highly motivated and curious — you independently learn and stay at the forefront of paid acquisition.
- Passion for health, wellness, beauty, or mindfulness practices is a plus.
- Ability to receive and deliver radical candor — non-negotiable.
- Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence.
Featured benefits
Vision insurance, Medical insurance, Dental insurance, 401(k), Medical insurance, Vision insurance, Dental insurance, 401(k), Medical insurance, Vision insurance, Dental insurance, 401(k)
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