Growth Marketing Lead (DTC)
Job Description
Growth Marketing Lead
Our client, a fast-growing consumer skincare and wellness brand, is looking for a Growth Marketing Lead to own the strategy, execution, and performance of its direct-to-consumer business.
This is a highly visible leadership role responsible for driving customer acquisition, conversion, retention, and revenue growth across paid media, lifecycle marketing, and ecommerce. The ideal candidate combines strategic thinking with hands-on analytical expertise and has a proven track record of scaling DTC brands through disciplined performance marketing and customer-centric growth strategies.
What You'll Do
- Own the digital growth strategy across paid social, paid search, YouTube, and emerging acquisition channels
- Manage media budgets and optimize performance against key metrics including CAC, ROAS, CPA, conversion rate, and customer lifetime value
- Partner with an external media agency to develop, execute, and optimize paid marketing campaigns
- Drive end-to-end growth initiatives across the customer journey, from ad creative and landing pages through retention and repeat purchase
- Collaborate with creative and social teams to develop and scale high-performing UGC and branded content
- Lead testing and optimization efforts focused on improving conversion rate, average order value, and customer lifetime value
- Oversee attribution, analytics, reporting, and performance insights to guide strategic decision-making
- Own lifecycle marketing initiatives, including email and SMS retention programs
- Identify and test new acquisition channels and growth opportunities
- Develop forecasting models and budget allocation strategies to maximize marketing efficiency
What Our Client is Looking For
- Solid experience in growth marketing, performance marketing, ecommerce, or related disciplines
- Proven success scaling direct-to-consumer brands through data-driven acquisition and retention strategies
- Deep expertise across Meta, Google Ads, YouTube, and other performance marketing channels
- Strong understanding of creative testing frameworks, UGC, and conversion-focused marketing
- Experience managing agency partners and cross-functional stakeholders
- Strong analytical skills with the ability to translate performance data into actionable growth strategies
- Experience with Shopify, Klaviyo, attribution platforms, and ecommerce analytics tools
- Ability to balance strategic leadership with hands-on execution when needed
- Experience in beauty, wellness, consumer health, or other DTC consumer categories is a plus, but not required
Why This Opportunity?
- Own and scale the growth engine for a rapidly expanding consumer brand
- Direct impact on revenue, customer acquisition, retention, and business performance
- High visibility with executive leadership
- Opportunity to build and shape future growth initiatives, team structure, and marketing strategy
- Join a company operating at the intersection of science, innovation, and consumer wellness