Director of Marketing (Direct Response) - Brand

Phoenix, AZ 85001

Posted: 04/17/2023 Industry: Other Area(s) Job Number: 1315 Pay Rate: 150,000

Job Description

Our client, a d2c lead generation focused brand in Arizona is looking for a Director of Marketing (Lead Gen/Direct Response focused)...

Someone who can communicate complex ideas clearly and know the creative elements that convert. You will help them drive enrollment campaigns through organic and paid marketing channels. 


What You Will Do:
  • Analyze, understand, and teach the internal team on the user journey and funnel, sales cycle and product lifecycle, and their respective pressures on the marketing organization to drive demand and revenue.
  • Work with C-suite, marketing, operations, data, and product leads to unblock dependencies, uncover new insights and opportunities for cross-team collaboration.
  • Lead the development of clear performance targets and establish reporting for internal partners.
  • Manage a portfolio of performance campaigns with the goal to increase cash ROAS across multiple channels including but not limited to Facebook, Instagram, YouTube, Search, and Display.
  • Lead A/B testing including developing a media plan across paid media channels (testing variables including offer, copy/messaging, targeting and segmentation, and creative).
  • Create a detailed plan to improve customer LTV for at least one course brand (upsells, downsells, cross-sells, new products ).
  • Explore new channels for potential growth marketing opportunities, primarily on performance tactics.
  • Inspire big-picture creative thinking, experimentation from the entire team so that all staff are engaged in content creation.

The ideal candidate target plan:

  • Understanding your brand's goal and pacing to goal, positioning, historical performance, the team's goals and responsibilities, individual team's individual growth track, and creating a detailed plan on how to improve ROAS.
  • Communicating goals and pacing to the team, leading marketing reporting to leadership, implementing the first phase of your detailed plan, holding weekly one-on-ones with three reports, creating at least three ads that beat our existing ROAS benchmarks.
  • Understanding the product roadmap and how it relates to marketing, creating OKRs with the CMO & COO, collaborating with sales to improve lead quality, increasing month-over-month spend by 20% while keeping ROAS the same or better, delivering performance reviews, and starting a new channel that is ROAS positive.


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