Digital Marketing Jobs

Make the career move that's right for you.

Director of Digital Marketing

Teaneck, NJ 07666

Posted: 08/14/2024 Job Number: 1551 Pay Rate: 150,000

Job Description

About the job
Job Summary: Our client is seeking a highly skilled and motivated Director of Digital Marketing to lead our digital marketing efforts and drive the growth of our brand online. This role will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, drive e-commerce sales, and enhance customer engagement across all digital channels. This role reports to the VP of E-commerce & Digital Marketing.

Key Responsibilities:
Digital Strategy Development:
  • Develop and implement a comprehensive digital marketing strategy aligned with our client's business goals and objectives.
  • Identify key digital marketing trends, tools, and technologies to enhance our client's online presence and competitive advantage.
Campaign Management:
  • Plan, execute, and optimize digital marketing campaigns across various channels, including search engines, social media, email, display advertising, and affiliate marketing.
  • Ensure campaigns are data-driven, performance-focused, and aligned with overall marketing strategy.
Content and Social Media Management:
  • Oversee the creation and curation of engaging and relevant content for our client's digital platforms, including website, blog, social media, and email newsletters.
  • Develop and manage the social media strategy to increase brand visibility, engagement, and followers.
SEO and SEM:
  • Lead SEO efforts to improve organic search rankings, increase website traffic, and enhance user experience.
  • Manage SEM campaigns, including Google Ads and other paid search initiatives, to maximize ROI.
Analytics and Reporting:
  • Monitor, analyze, and report on key performance metrics to measure the effectiveness of digital marketing campaigns.
  • Use data-driven insights to make informed decisions, optimize campaigns, and identify growth opportunities
Team Leadership and Collaboration:
  • Lead and mentor a team of digital marketing professionals, providing guidance, support, and professional development.
  • Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure cohesive and integrated marketing efforts.
Budget Management:
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Vendor and Agency Management:
  • Manage relationships with external vendors, agencies, and partners to ensure the successful execution of digital marketing initiatives.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
  • Proven experience (5+ years) in digital marketing, with a track record of developing and implementing successful digital marketing strategies.
  • Strong knowledge of digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and web analytics.
  • Experience with e-commerce and driving online sales growth.
  • Excellent analytical skills and the ability to interpret data to drive decision-making.
  • Strong leadership and team management skills.
  • Excellent written and verbal communication skills.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.

 

Responsibilities
  • Analyze and track performance marketing performance metrics
  • Collaborate with internal and external clients and partners
  • Manage marketing budget and show project ROI

 

Qualifications

 
  • Bachelor's degree or equivalent 7-10 years of relevant experience
  • Excellent leadership and communication skills
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

 

Benefits:
  • Very competitive compensation and outstanding benefits package
  • Comprehensive benefits package including health insurance, dental/vision coverage, 20 PTO (Paid Time Off) days, 401(k) with a company match, Summer Hours, Flexible Spending Account, HRA and Short-term/Long-term disability insurance, Early Fridays year round, Volunteer Days, Onsite Gym, weekly Yoga class, monthly team building events, free EV charging stations, and more!
  • A career path and a growth opportunity with a global leader in comfort and wellness footwear and foot scanning technology.

Meet Your Recruiter

Jason Rowe

Apply Online

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.

About Teaneck, NJ

Explore exciting job opportunities in the vibrant area around Teaneck, New Jersey! Nestled near the bustling city of New York, Teaneck offers a perfect blend of suburban tranquility and urban accessibility. With its close proximity to iconic landmarks like the Statue of Liberty and Central Park, as well as renowned art galleries, theaters, and professional sports venues in nearby Manhattan, Teaneck provides a unique and enriching environment for career growth. Discover the charm of this area with its diverse cuisine, picturesque parks, and cultural attractions, making it an ideal location for job seekers looking for both professional opportunities and a high quality of life. Start your journey towards a fulfilling career in Teaneck, where endless possibilities await!

Digital marketing has evolved. Take your place in a diverse industry that needs you. Explore new digital marketing careers today.

Let's Talk