Director, Ecommerce Growth - DTC Ecommerce Brand
Job Description
Director of Ecommerce Growth - Hybrid in Concord, MA
Our client is a design-led direct-to-consumer ecommerce brand in the gifting and consumer products space. As the business continues to scale, they are hiring a Director of Ecommerce Growth to own and improve the performance of their website, the company’s largest and most important revenue channel.
This is a highly impactful, hands-on role focused on driving conversion, improving site performance, and maximizing the efficiency of marketing spend. You will play a key role in scaling the ecommerce business and building a more efficient growth engine.
This person will focus on optimizing and improving the existing site experience, using data, testing, and experimentation to drive measurable revenue impact.
RESPONSIBILITIES
Website Performance & Conversion
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Own conversion rate (CVR), site performance, and revenue growth from the ecommerce channel
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Identify and prioritize opportunities to improve funnel performance, reduce drop-off, and increase AOV
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Continuously optimize site speed, UX, and overall customer experience
Testing & Optimization
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Build and execute a structured A/B testing roadmap across landing pages, PDPs, checkout, and overall site experience
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Focus on high-impact improvements vs incremental “piecemeal” changes
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Use data to validate hypotheses and guide decision-making
Analytics & Insights
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Analyze performance across the full funnel (traffic? behavior? conversion)
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Translate data into clear, actionable insights for a non-technical, design-led team
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Partner cross-functionally to ensure insights inform broader business decisions
Agency Management & Paid Media Alignment
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Own relationship with paid media agency (currently focused on Meta)
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Evaluate performance and ensure marketing spend is being used efficiently
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Provide input on channel expansion and overall growth strategy
Website Redesign Collaboration (Near-Term)
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Contribute to an upcoming website rebuild
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Ensure the new site is built with performance, speed, and conversion in mind
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Collaborate with internal team and external partners (not responsible for managing design execution)
WHAT SUCCESS LOOKS LIKE
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Improved conversion rate and reduced bounce rate
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Faster, more efficient website experience
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Clear, data-driven understanding of performance
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More effective use of paid media spend
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A scalable foundation for continued ecommerce growth
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6–10+ years of experience in ecommerce growth, CRO, or digital performance roles
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Strong DTC ecommerce experience (physical product preferred)
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Proven track record improving conversion and driving revenue through site optimization
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Hands-on experience with testing, analytics, and performance optimization
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Experience with tools such as Shopify, Google Analytics, and BI tools (Tableau, Power BI, etc.)
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Strong analytical mindset with ability to work across large data sets
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Experience working alongside paid media teams/agencies and understanding how site performance impacts acquisition
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Highly collaborative, low ego
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Curious and proactive, identifies problems and solves them
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Comfortable in a fast-moving, low-structure environment
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Strong communicator who can translate complex data into simple, actionable insights
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Willing to take risks, test ideas, and iterate quickly
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