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CRM & Lifecycle Marketing Specialist
Job Description
CRM & Lifecycle Marketing Specialist
Email, SMS & Customer Retention
Position Overview
Our client, a fast-growing consumer services company, is looking for a CRM & Lifecycle Marketing Specialist to help execute and optimize customer communication campaigns across email, SMS, promotions, and retention marketing channels.
This role is ideal for someone who enjoys building campaigns, analyzing performance, testing new ideas, and driving measurable business results through direct-response marketing.
Working closely with marketing and leadership teams, you'll support customer engagement, retention, lead nurturing, and promotional initiatives while helping improve campaign performance and overall ROI.
This is a highly hands-on role focused on execution, testing, and optimization.
What You'll Do
Email Marketing & Customer Communications
- Build, schedule, and execute email marketing campaigns
- Support promotional, retention, and reactivation initiatives
- Assist in developing automated email journeys and follow-up sequences
- Test subject lines, messaging, offers, creative, and send times to improve performance
- Monitor key metrics including open rates, click-through rates, conversions, and engagement
SMS Marketing
- Create and deploy SMS campaigns for promotions, customer engagement, and retention
- Support customer reactivation initiatives through text marketing
- Ensure compliance with opt-in and messaging requirements
- Test messaging strategies to improve response and conversion rates
Lead Nurturing & Retargeting
- Execute outbound campaigns to leads and customers through email and SMS channels
- Support lead reactivation and promotional outreach efforts
- Assist with list management, segmentation, and campaign targeting
- Collaborate with internal teams to improve lead engagement and conversion opportunities
Campaign Operations & Deliverability
- Maintain audience lists and customer data used in marketing campaigns
- Monitor campaign health, deliverability, unsubscribe rates, and engagement metrics
- Support email infrastructure best practices, including list hygiene and sender reputation management
- Help troubleshoot campaign performance and identify optimization opportunities
Analytics & Optimization
- Track and report campaign performance metrics
- Analyze results and identify opportunities to improve engagement, retention, and conversion rates
- Participate in ongoing A/B testing and campaign optimization efforts
- Help measure ROI and overall effectiveness of marketing initiatives
Required Qualifications
- 3+ years of experience in email marketing, CRM marketing, lifecycle marketing, retention marketing, or related digital marketing roles
- Experience building and executing email and/or SMS campaigns
- Strong understanding of campaign testing, segmentation, and performance optimization
- Comfortable working with marketing data and reporting metrics
- Strong attention to detail and project management skills
- Self-starter who enjoys a fast-paced, results-oriented environment
- Ability to be on-site at least 1 day/week in Edison, NJ
Preferred Qualifications
Experience in one or more of the following industries:
- Automotive
- Warranty
- Insurance
- Financial Services
- Lead Generation
- Affiliate Marketing
- Call Center Operations
Experience With Tools Such As
- Klaviyo
- HubSpot
- ActiveCampaign
- GoHighLevel
- Twilio
- Mailchimp
- SendGrid
- Zapier
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Discover exciting job opportunities in the vibrant area encompassing Edison, New Jersey! Nestled in the heart of the Garden State, this thriving region offers a perfect blend of career growth and quality of life. From the bustling local restaurant scene featuring diverse cuisines to nearby cultural attractions like the Edison Arts Society and State Theatre New Jersey, this area boasts a unique charm that is hard to resist. With easy access to major highways and proximity to renowned landmarks like Thomas Edison National Historical Park, seizing the opportunity to work and live in this dynamic location is sure to be rewarding. Explore our job listings today and take the first step towards a fulfilling career in this enchanting region.