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Amazon PPC Specialist

New York, NY 10116

Posted: 10/21/2025 Job Number: 1752 Pay Rate: 120,000

Job Description


Amazon PPC & Page Optimization Specialist
Location: New York, NY

What You’ll Do:
As our Amazon PPC & Page Optimization Specialist, you’ll lead the charge in driving customer acquisition and sales performance through Amazon Advertising and conversion-optimized product listings. You’ll own strategy and execution across paid media, SEO, and creative optimization for our Amazon storefront.

Key Responsibilities:

  • Develop and execute full-funnel Amazon PPC strategies to drive traffic and maximize ROAS

  • Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns

  • Conduct keyword research, audience segmentation, and competitive analysis

  • Optimize product listings for organic ranking and conversion — including titles, bullets, images, and A+ Content

  • Lead creation of compelling, on-brand copy that drives clicks and purchases

  • Collaborate cross-functionally with creative and growth teams to design high-converting assets

  • Monitor campaign performance daily and adjust targeting, bids, and creatives to improve efficiency

  • Analyze performance data, uncover insights, and deliver clear reporting to internal stakeholders

  • Stay up to date with Amazon trends, policies, algorithm changes, and competitive shifts

Who You Are:

  • 3+ years of experience managing Amazon PPC campaigns and optimizing listings for DTC brands (consumer goods or personal care experience a plus)

  • Proven track record of improving ROAS, organic rankings, and sales velocity

  • Expert in Amazon Ads Manager and tools like Helium 10, Jungle Scout, or similar

  • Skilled at writing high-converting Amazon product copy and structuring A+ Content

  • Analytical thinker with a strong grasp of KPIs and performance reporting

  • Experience collaborating with creative and brand teams to align visual assets with performance goals

  • Proficiency with Amazon Storefront management and listing best practices

  • Bonus points for familiarity with Amazon DSP or FBA logistics

  • Bachelor’s degree or equivalent work experience

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