Method Recruiting
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http://www.methodrecruiting.com
http://www.methodrecruiting.com
USD
90000
YEAR
true
Account Based Marketing Manager
Job Description
ABM Campaign Marketing Manager
In your new role as ABM Campaign Manager supporting our enterprise business segment, you will focus on executing campaigns and reporting on performance with a heavy focus on account-based marketing across various channels including email, paid social, targeted paid media, inbound and outbound prospecting cadences, events and more.
What You’ll Do:
• Strategize, execute, and optimize data-driven ABM campaigns segmented by industry,persona and geographical region to achieve pipeline and revenue goals for our enterprise business segment
• Deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, writing copy, and setting up campaigns across an ABM platform (6Sense, DemandBase or other), Marketo, Outreach.io, and social media
• Work across our team to ensure proper messaging, timing, and execution of multi-channel campaigns
• Drive demo requests and meeting conversions to qualified opportunities through
campaigns and website optimization
• Apply an experimental mindset to marketing campaigns to drive, test, learn, and
continuously optimize
• Align with the Business Development and Sales teams on results of ABM campaigns,gather feedback, and generate ideas for campaign optimizations
• Monitor, measure and report on campaign performance and ROI regularly to
understand success and areas of improvement
What We’re Looking For:
• Bachelor’s degree in marketing, communications or another related field
• 3-5 years of relevant experience in a B2B marketing role for a software tech company
• Experience working in a metrics driven culture to measure campaign, channel, meetings and pipeline performance
• Marketo experience required as well as experience with 6Sense, DemandBase, Terminus or another comparable AMB platform
• Salesforce and Outreach.io experience preferred
• Excellent communicator, dynamic, high-energy personality with a positive “can do” attitude
• Willing to work in a hybrid office/remote environment
In your new role as ABM Campaign Manager supporting our enterprise business segment, you will focus on executing campaigns and reporting on performance with a heavy focus on account-based marketing across various channels including email, paid social, targeted paid media, inbound and outbound prospecting cadences, events and more.
What You’ll Do:
• Strategize, execute, and optimize data-driven ABM campaigns segmented by industry,persona and geographical region to achieve pipeline and revenue goals for our enterprise business segment
• Deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, writing copy, and setting up campaigns across an ABM platform (6Sense, DemandBase or other), Marketo, Outreach.io, and social media
• Work across our team to ensure proper messaging, timing, and execution of multi-channel campaigns
• Drive demo requests and meeting conversions to qualified opportunities through
campaigns and website optimization
• Apply an experimental mindset to marketing campaigns to drive, test, learn, and
continuously optimize
• Align with the Business Development and Sales teams on results of ABM campaigns,gather feedback, and generate ideas for campaign optimizations
• Monitor, measure and report on campaign performance and ROI regularly to
understand success and areas of improvement
What We’re Looking For:
• Bachelor’s degree in marketing, communications or another related field
• 3-5 years of relevant experience in a B2B marketing role for a software tech company
• Experience working in a metrics driven culture to measure campaign, channel, meetings and pipeline performance
• Marketo experience required as well as experience with 6Sense, DemandBase, Terminus or another comparable AMB platform
• Salesforce and Outreach.io experience preferred
• Excellent communicator, dynamic, high-energy personality with a positive “can do” attitude
• Willing to work in a hybrid office/remote environment
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