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Senior Performance Marketing Manager (Native)
Newport Newport, CA US
Posted: 02/02/2024
2024-02-02
2024-05-04
Job Number: 1445
Pay Rate: 150,000
Job Description
Senior Performance Marketing Manager (Native)
Role Overview:
As the Native Media Buyer Team Lead, you will spearhead our media buying team, focusing on driving revenue and profits through effective media strategies across various platforms. This position demands a dual focus: directly executing and optimizing high-performing Native campaigns, and guiding a team of media buyers towards our common goals of driving revenue and profits. This role is designed for a leader who excels in analyzing, optimizing, and enhancing advertising campaigns to maximize ROI, and who thrives in a fast-paced, innovative environment.
Key Responsibilities:
Role Overview:
As the Native Media Buyer Team Lead, you will spearhead our media buying team, focusing on driving revenue and profits through effective media strategies across various platforms. This position demands a dual focus: directly executing and optimizing high-performing Native campaigns, and guiding a team of media buyers towards our common goals of driving revenue and profits. This role is designed for a leader who excels in analyzing, optimizing, and enhancing advertising campaigns to maximize ROI, and who thrives in a fast-paced, innovative environment.
Key Responsibilities:
- Media Strategy & Financial Oversight:
- Develop a media strategy aligned with company revenue and profit goals.
- Manage the advertising budget, optimizing allocation for financial success.
- Drive revenue and profit through effective paid advertising strategies.
- Channel Management & Optimization:
- Assess and prioritize advertising channels based on ROI and audience engagement.
- Continuously analyze channel performance, reallocating investments for optimal results.
- Team Leadership & Development:
- Build and manage a proficient media buying team across various digital platforms.
- Set clear performance metrics, offering regular feedback and development opportunities.
- Performance Analysis & Market Insights:
- Utilize analytics tools for detailed performance tracking.
- Stay abreast of market trends, leveraging insights for strategic decision-making.
- Agency & Vendor Relations:
- Foster productive relationships with media vendors and advertising agencies.
- Negotiate contracts and establish KPIs that align with objectives.
- Collaboration & Affiliate Management:
- Collaborate with Creative and CRO teams to maximize campaign effectiveness.
- Oversee affiliate partnerships, ensuring alignment with advertising goals.
- Proven success in managing large-scale Native advertising campaigns on Taboola and Outbrain
- Proven experience managing an annual margin budget of $6,000,000+
- Proven experience in leading performance marketing media buying teams, with a focus on delivering results.
- Experience managing remote and distributed teams, demonstrating effective virtual leadership skills.
- Demonstrated ability to manage large budgets and achieve financial targets.
- Strong analytical skills, coupled with effective leadership and communication abilities.
